Unlocking the layout secrets of the big retail chains

We’ve all done it.  We’ve gone shopping with a list of items we need to purchase, promising ourselves we won’t deviate from it. Once inside one of those big retail chain stores, though, it’s a different story.  Our resolve evaporates in the face of attention-grabbing displays.  We find ourselves drifting toward them, as...

Why you need to walk your sales floor every day

Why you need to walk your sales floor every day. Monday, June 12, 2017 If you care about your retail outlet (and we know you care deeply), walking your sales floor every day is a priority.  Before you open the doors, you need to survey your domain, ensuring that what th...

5 ideas to set your store window to sell

5 ideas to set your store window to “sell”! Friday, June 9, 2017 What do your store windows say about your retail outlet?  When people see them, what’s the overall impression they get?  You may believe you’re doing what’s required with your store windows...

5 Simple and Unique Ways to Utilize Snap Frames in Your Boutique

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10 Tips to Set Your Sales Floor to Sell

A well-designed store invites customers to come in and explore.  Layout and sales are intimately related, so this post offers 10 tips to set your sales floor to “sell” that have the potential to transform your sales outlook. 1. Integrated appearance. When customers come in, an integrated appearanc...

Want to Grow Your Garden Department Signage Program?

Your garden department needs the professional touch of in-store marketing as much as any other department in your store.  Your customers need to be kept in touch with what’s new and what’s currently being promoted. Summer is rapidly approaching so it’s probable you want to grow your garden department signage program, in...

Retail Display Lessons Learned From Las Vegas

Bold, brassy and over the top, Las Vegas is the world capital of garish excess.  But retail display lessons learned from Las Vegas are of no little value. Las Vegas is like an adult theme park, featuring all the favored vices of those who’ve reached the age of consent.  But how does the dizzying array of fun to be had g...

Never Really Close Your Store 2

Do I mean that in a literal sense?  Well, kind of.  You can’t be on deck 24/7.  But your signage can be. When the shutters come down, there’s no need for your store to go dark.  It can continue reaching your market, after hours.  Afterhours outreach keeps your brand active long after you lock the front door. ...

5 Ways to Transform Your Exhibit Interactions Into on-site Sales

Exhibitions are an exciting way to reach out to consumers.  With thousands of people streaming by your display on any given day, you have a world of opportunity to draw on. But exhibitions demand some careful planning and strategy to make them count.  People seeing your booth raises brand visibility.  It’s true.  But it...